Seattle Southside is Welcoming Aliens Back to Explore the Region
Explore Seattle Southside Invites Aliens and Enthusiasts Alike with New Campaign "Alienvitations"
Seattle, WA – The U.S. government has confirmed the presence of Aliens among us, sparking a cultural fascination that many brands have tried capitalizing on. But unlike those brands, Seattle Southside, a region just south of Seattle, actually has a genuine history with extraterrestrials.
In 1947, six flying saucers hovered over the area, an event that’s now commemorated by the Maury Island Incident Mural. Building on this unique history, Explore Seattle Southside launched a campaign called “Alienvitations,” which invites interstellar tourists back to the region to see all the curiously wonderful changes made since they last visited 77 years ago. And by doing so, we hope to inadvertently attract Alien-enthusiast Earthlings as well.
“Seattle Southside doesn’t have world-famous attractions like other popular tourist destinations, but we do have quirky ones like the Maury Island Incident mural and the annual Men in Black Birthday Bash. So it only made sense to lean into them and use them to our advantage,” says Explore Seattle Southside CEO Mark Everton.
“Per capita, Washington State ranks #2 in the nation for reported UFO sightings, so we have a really good chance of reaching Aliens,” says Explore Seattle Southside Senior Vice President of Marketing & Communications Ashley Comar.
To launch the idea, Explore Seattle Southside placed messages on the one thing that Aliens love to abduct most: cows. When the cow covers are scanned by Aliens, they’ll be taken to a retro-style tourism video on Explore Seattle Southside’s website, which continues to invite them back. The landing page is also full of recommendations for interstellar tourists to explore, and the entire page can be converted from English to Alien, making it extra easy for extraterrestrials to read.
The campaign also includes social media stunts that aim to entice Aliens back. These stunts feature a sample of a mochi donut floating in space, a billboard with a bubble tea sample at hover-height, a crop circle in the shape of a QR code, and a social post letting Aliens know that Seattle Southside has UFO landing spots. We created quirky souvenirs just for Aliens as well, which they can take back to space with them to remember their curiously wonderful trip back. Additionally, an "Alien Communicator" telephone booth was installed in the region, allowing Earthlings to leave messages that will be beamed into space, re-inviting the Aliens to return.
