IT'S NICE THAT: Seattle Southside Gets a New Lick of Paint
One Twenty Three West agency developed dozens of logo iterations based on real-life attractions or “microadventures” in the region.
When you’re advertising a tourist destination, it can be easy to pile on the superlatives – the biggest, oldest or best. Going on a slightly different route is One Twenty Three West (123w) from Toronto; the agency has just worked with Seattle Southside’s Regional Tourism Authority on a new identity and tourism campaign. Rather than highlighting just one landmark, 123w chooses to spotlight a sea of smaller, unique attractions, so that every visit to Seattle Southside might look different, depending on the visitor.