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What We Do
Seattle Southside RTA is a national award–winning destination marketing organization. We believe that the best way to attract visitors is through a coordinated, cooperative alliance with our regional tourism business community.
Seattle Southside RTA represents over 60 hotels and nearly 8,000 hotel rooms, more than 100 full-service restaurants and more than five million square feet of shopping, making Seattle Southside the perfect home base for leisure travelers, business travelers, and meeting and event attendees to experience Seattle and the Pacific Northwest.
Attracting visitors through coordination, cooperation and community.
Marketing & Communications
Seattle Southside RTA’s Marketing and Communications Department focuses on expanding brand awareness among new and repeat consumers. We work to inspire travel, engage visitors during every stage of the travel cycle, deepen relationships and increase overall leisure travel.
Utilizing social media tools and platforms, we connect with current and potential customers. Even before they begin the research process, our efforts have put Seattle Southside top of mind. And because we position ourselves as the local expert on all things travel in the Pacific Northwest, we are able to deepen trust and increase connections.
That trust is carried through the website, where relevant and current content supports the customer’s journey through the travel planning process and delivers on our promise of being able to Do More in Seattle Southside.
Because we understand our target audience, we are able to implement campaigns that speak directly to them. We give them valuable reasons to consider visiting (or revisiting) Seattle Southside. Our focus on multiple segments encourages increases in shoulder-season visits and overall occupancy, as well as expands other markets, such as the sports market.
Sales & Services
The Sales and Services department is committed to bringing about awareness, supplying and analyzing research, providing valuable services and creating positive visitor experiences.
Seattle Southside is the ideal location to host events of all kinds. There is a wide range of facilities with unique offerings in the Seattle Southside area, such as Starfire Sports Complex, Des Moines Waterfront and The Museum of Flight. In addition, no destination in the Pacific Northwest is better positioned than Seattle Southside, due to our close proximity to major transportation options like the Seattle-Tacoma International Airport, Link light rail and the freeway system, allowing convenient access from anywhere. Seattle Southside’s abundant and diverse lodging options, local attractions and dining choices offer coaches, participants and spectators experiences they’re looking for.
Our Sales and Services staff build awareness through a marketing strategy that reaches local, state and national levels to better serve clients and industry partners. In addition to this marketing plan, the staff maintains strong partnerships with the Seattle Sports Commission and industry associations such as MPI, WSAE, PCMA, NTA and NASC. Whether you’re a regional or national association or looking to plan a corporate meeting, a military reunion, sports tournament or any sort of event, we have the insights to help support your success.
More About What We Do
Media Brand Kit
The Seattle Southside Brand Kit consists of the Explore Seattle Southside logo and brand standards guide for download.
Annual Reports
Seattle Southside by the numbers.
Strategic Plan
Working with local civic and business leaders, we’ve developed a strategic plan focusing on activities with the largest return on investment for attracting groups, tourists and business travelers to Seattle Southside.
Careers
There’s opportunity in Seattle Southside. As a Seattle Southside Regional Tourism Authority employee, you’ll enjoy competitive pay, benefits packages, generous leave programs and the satisfaction of doing work that helps make Seattle Southside a great place to stay, play, eat and explore.